‘Murray effect’ boosts economy
Originally published on: 26/02/10 12:48
The Scot’s run to the Wimbledon semi-finals, and his five titles this year, means he has been a major factor in the growth of the sport, along with Wimbledon’s new roof and the ATP World Tour Finals which will be played in London this November.
According to the Barclays report, upwards of 200,000 people may have taken up tennis in Britain by the end of the year.
Tom Cannon, professor of strategic development at the University of Liverpool, said: “We estimate that a combination of the ‘Murray Effect’, the new Barclays ATP World Tour Finals, the redevelopments at Wimbledon, increased likelihood of success in the Davis Cup and the impact of players like Nadal and Federer who transcend the sport, could add Â£400million to the economy – a huge impact, especially given the current recession.”